I worked as the sole in-house graphic designer for Heidi Ho for about 4 years. During my time here I was responsible for all visual marketing assets for both print and digital. I worked closely with the marketing team to develop social media and marketing campaigns as well as pitch decks and investor presentations.
Using Adobe MUSE, I built out an entire website for Heidi Ho. Working with a developer to develop a create a store locator that would let us easily update a list of 1000+ locations that carried their products. The site featured recipe and blog pages, as well as info about the products and the company.
We worked with a wonderful design agency called Ptarmak to develop a new logo for the brand. Using those logos, I redesigned the packaging of the entire product line. My aim was to better express the use of products, while keeping the similar color pallet as the old packaging.
Full page ad in Thrive Magazine
Quarter page ads for Summer and Spring issues of VegNews magazine.
Product ranking and sell sheet for retail stores and food service sales.
Social Media posts
Recipe Development and Food Photography